A Unified Car Seat Message: Our Mission

One of the reasons we created Safety Squad was to create an independent voice for parents. We sit in a position to see all facets of the industry and form opinions free of influence. Our only loyalty is to parents. We give them a birds eye view, so that they can make informed decisions regarding safety for their family. This is the first in a series of comments on unifying the car seat message.

Before we talk about what is being said, we must first identify who is talking.
In no particular order:

• NHTSA (National Highway Traffic & Safety Administration)
• Safe Kids (Local, National, Worldwide)
• State legislators (Individual State law)
• Car Seat Manufacturers
• Retailers
• Vehicle Manufacturers
• Public Safety Agencies
• Watchdog Groups
• Non-Profits
• Individual CPS Techs
• JPMA (Juvenile Product Manufactures Association)
• Researchers (Consumer Reports, etc)
• Hospitals and Medical Associations (Specializing in Child Safety)
• Media
• Parents (Forums, Blogs, Websites)

Everyone has their own message. Some are similar, while others are quite different. Either way, the end product is a confusing and conflicted message about how parents should address car seats. It is our mission to create unified message, while allowing individual opinion and enterprise.