When does a recall help a car seat maker?

Today, Evenflo issued a voluntary recall of over 1 million seats.  Why? Because it makes sense. If your product doesn't do what you say it does, we need to know. The best way to do that is to be as clear and open as possible to make sure parents get the message. Lives are at stake.

This definition is from the Evenflo site:

"What is a Safety Campaign or Recall?
Safety campaigns call the consumer's attention to products that need to be repaired, modified or replaced after the manufacturing process. Many times, a simple replacement part may be necessary to improve performance of the product.

It's important to us that you have the latest news about products or accessories, so we provide a list of current and past safety campaigns for Evenflo products."

By addressing the issue aggressively, your brand will be protected. Then again, if your mission is damage control, you will most likely become an example of what not to do.

A recall will have an impact on the bottom line, but for the right reasons and only temporarily. Britax had 4 recalls last year (Marathon, Decathon, Boulevard, Regent) and is more popular than ever. Why? Because we trust them.